Getting to Know Your Industry: Enhanced Teaching and Learning through an Online Market Research Tutorial

Poster Session

Presenter(s):

Kim Buschert – UBC  Library, UBC Okanagan
Aleha McCauley – UBC Library, UBC Vancouver

Abstract:

Secondary industry research is integral to successful venture design, business planning and marketing strategy, but is seen as a time consuming and challenging process. Learn about a Teaching and Learning Enhancement Fund project to design an online industry research tutorial to benefit University of British Columbia students in multiple disciplines.